Amazon Fire TV Omni launches in the UK this week.

amazon fire omni qled tv in living room

Everything you need to know about the Amazon Fire TV OmniAmazonia

Amazon is finally bringing its Fire TV range to the UK with the launch of the Fire TV Omni QLED, Series 4 and Series 2 this week.

Naturally, Amazon has long been selling its range of popular Fire TV Sticks and Cubes. They’re perfect for turning old TVs into “smart” TVs, allowing you to stream content from Netflix, Prime Video and Disney+. But now Amazon is taking it a step further…

Amazon’s new range of Fire TVs are TV screens with Amazon’s operating system built in – no need to plug in an external streaming device.

This marks the first time Amazon-built TVs have been available outside the US, and the brand is celebrating the UK launch in typical Amazon fashion, holding a big sale where you can save 30 percent on new Fire TVs.

Pre-order now to save 30%

If you’re interested in the new Amazon Fire TV range and want to find out more, you’ve come to the right place. We’ve rounded up everything you need to know about the new sets, including the release date and price of the Fire TV Omni QLED in the UK.

amazon fire omni qled tv on a yellow wall


Amazon Fire TV Omni QLED – UK Release Date

Amazon is finally launching its Amazon-built Fire TV Omni range in the UK, and the first models will start shipping on April 12th.

Amazon is bringing three models to the UK, the flagship Fire TV Omni QLED, the mid-range Fire TV 4 series and the budget Fire TV 2 series.

The 65-inch Fire TV Omni QLED all Series 4 and both Series 2 will be the first to arrive on April 12, with other sizes of the Omni QLED arriving on June 1.

While they won’t ship until the following week, you can pre-order your set now with a significant discount on the MSRP.

amazon fire omni qled tv on the wall behind a family playing games


Amazon Fire TV Omni – UK price and size

We’ve included all the list prices for Fire TV sets below, but as mentioned earlier Amazon is currently running a pre-order deal that requires 30 percent out of the recommended price.

At the top of Amazon’s television lineup is the Fire TV Omni QLED. This comes in four sizes, 43″, 50″, 55″ and 65″.

The Fire TV Omni QLED is priced at £549.99 for the 43″ model and goes up to £999.99 for the 65″ model.

Amazon is clearly targeting your living room with the Fire TV Omni QLED, with its large size and impressive array of features.

Below the Omni QLED is the Fire TV 4-Series. This range includes 43″, 50″ and 55″ models.

The Fire TV Series 4 is priced at £429.99 for the 43″ model and up to £549.99 for the 55″ model.

At the cheaper end of the scale is the Fire TV 2 series. This is available in 32″ and 40″ model sizes.

The Fire TV Series 2 is priced at £249.99 for the 32″ model and £299.99 for the 40″ model.

We could see it as perfect for a kitchen or a children’s room.

amazon fire tv series 2 on a tv cabinet with a family playing in front


Amazon Fire TV Omni: Specs and Features

Let us start with the flagship Omni QLED series as this is the most interesting model launched in the UK.

The Omni QLED is notable for a feature that Amazon calls the “Fire TV Ambient Experience.” This promises to transform the TV screen from a blank screen when in standby mode into a display for artwork, personal photos, music and customizable Alexa widgets.

It’s similar to Samsung’s popular Frame range of TVs.

The Omni QLED series uses its built-in occupancy sensors to detect when a person enters the room and transitions into the ambient experience.

In terms of specifications, the Omni QLED has a 4K Quantum Dot Display and advanced HDR thanks to Dolby Vision IQ and HDR10+.

The Omni QLED also features hands-free Alexa just like the Echo or Echo Dot. This makes it easy for you to find, launch and control your content or check the weather, sports and more.

amazon fire tv series 2 on a white wall with a woman looking at it


The Fire TV 4 Series lineup combines 4K UHD resolution with HDR10 and HLG for cinematic picture quality.

The Series 4 does not include the ambient experience, and Alexa is accessed via voice remote control (rather than being hands-free).

Fire TV 2-Series 32″ has 720p HD resolution, while Fire TV 2-Series 40″ has 1080p Full HD resolution.

Despite being the cheapest models, both Series 2 models include support for HDR 10, HLG and Dolby Digital Audio. You also get Alexa Voice Remote.

Pre-order now to save 30%

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